Meet Humans Not Robots at IBC2026!

This year at IBC, we're focused on one question: do you know what your infrastructure and AI are really costing you, and can you prove the value you're getting back?

Cost is only half the picture. The other half is value, which most organisations still can't prove. That's the conversation we want to have at IBC2026.

HNR to ZERO is our purpose-built data observability platform. It gives you a single, honest view of what your technology operations are actually costing you: in money, carbon, and delivered value. Trusted by the ESA-backed 5G-EMERGE project, Accedo, Snicket Labs, and leading European telcos, HNR to ZERO is built for organisations that want to prove sustainability pays off, not just claim it does.

Ready to understand the value of your infrastructure and AI? Let's talk.

Broadcast and media operations are under pressure to cut costs, hit sustainability targets, and show that AI investments are paying off. Most teams are trying to solve all three with tools that were never built for the job.

Our answer is simple: measure, measure, measure. If you don't measure, you can't manage. If you can't manage, you can't optimise. As AI adoption accelerates, this is more critical than ever.  

Here's what we'll be showcasing at IBC2026:

• AI Usage Observability: A first look at how we track the cost, carbon, and value of every AI workload, giving your team the numbers to decide the why.

• Quality of Impact and Intelligence per Watt: We'll show you how to measure real output alongside energy use, so you can optimise for value and make every watt count.

• 5G-EMERGE Media Services Framework: A live testbed comparison of baseline, dynamic, and predictive delivery at the EBU Stand (10.D21), so you can see the efficiency gains for yourself.

• Ecoflow X: Alongside Accedo, the Institution of Engineering and Technology (IET), EBU, Channel 4, ITV and DTG, we will be running live demos showcasing our latest findings on sustainable streaming, as part of the IBC Partner Programme.

Book your meeting today ⬇️ and see why we are the right partner for infrastructure and AI optimisation.  

Where You'll Find Us

• 🚆 The Green Line: Travel from London to Amsterdam the fun, sustainable way: a dedicated Eurostar carriage for IBC attendees, and we're proud sponsors Book your ticket here.
• 🎉 Amsterdam Media & Entertainment Mixer: Don't miss the pre-IBC party, which we're also supporting! See you at De Heeren van Aemstel on Thursday 10 September, 7pm–11:30pm. Get your tickets here.
• 📡 5G-EMERGE with the EBU: Find us at Hall 10.D21, and join the Meetup on Friday 11 September, 16:00–17:00. More info here.
• 🤝 Merapar Booth: We'll be happy to meet you at our partner Merapar's stand 5.D.73.
• 🔗 Connecting the Dots by Waltenspiel: Join us for great networking with great people. More info here.
• 🌱 Ecoflow X at the IBC Partner Programme: Join us on 12 September in Room E105 for a two-hour session featuring panels and fireside chats on operationalising sustainability.
• 🔄 IBC Exchange: Set up a braindate with us - More info here.
• 🚀 IAMT Startup Discovery Night: On Saturday, 12 September, from 19:30. Details here.

Book Your Meeting Now

We look forward to seeing you at IBC2026!