We’re here to reimagine the media supply chain.

Workflow observability and analytics to manage a cleaner, cheaper and faster media supply chain.

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For the benefit of business, people and the planet.

Humans Not Robots brings together Artificial Intelligence and Big Data, focussing on Clean Growth, to empower Media & Broadcast organisations to gain clear insight into three core aspects of their operations - environmental impact, cost and time and providing the ability to:

Observe carbon, power, cost and time at a granular level.

Provide ESG governance and compliance across supply chain operations.

Identifies opportunities to reduce energy consumption, cost, and speed up operations.

Save at least 20% of media supply chain process costs.

Reduce the environmental impact of media operations by 30%.


We bring a wealth of skills and experience from a wide range of backgrounds

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Kristan Bullett

CEO / York, UK

Kristan is a self-facilitating media node. He has been innovating in Media & Broadcast for the past 20 years.

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Mick Broderick

COO / Luton, UK

Mick has spent the past 20 years firmly sat in the trenches of the largest global media organisations, he feels their pain.

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Kris Brown

CTO / York, UK

Building products in Media is what Kris gets out of bed for. Sometimes he doesn’t go to bed at all.

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Luca Di Vincenzo

Lead Developer / Malagá, ES

Years developing backend architectures leads Luca to believe serverless is the answer to energy and cost reduction.

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Maciej Matusiak

Frontend Engineer / Birmingham, UK

Mac makes HNR products beautiful and also functional. When not in front of his MacBook Mac is on his motorbike.

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Simon Fell

Advisor / London, UK

Simon’s amazing industry knowledge and passion for media transformation make him key to realising HNR’s vision.


Get Started

Let Humans Not Robots bring sustainability to your media supply chain.

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