HNR reduces the carbon footprint of technology

The financial and environmental impact of computing must not be ignored!

Unintended Consequences

Data centres account for 2.5% of all human-induced carbon dioxide emissions.

Cloud Computing

More than 50% of companies report that their cloud costs are excessively high.

Cloud Spend Waste

Organisations estimate that 32% of their cloud spend is wasted.

AI Power Usage

AI could account for nearly half of datacentre power usage by end of 2025.

The financial and environmental impact of computing must not be ignored!

Unintended Consequences

Data centres account for 2.5% of all human-induced carbon dioxide emissions.

Cloud Computing

More than 50% of companies report that their cloud costs are excessively high.

Cloud Spend Waste

Organisations estimate that 32% of their cloud spend is wasted.

AI Power Usage

AI could account for nearly half of datacentre power usage by end of 2025.

In good company

Where HNR make an impact

You over-provision infrastructure to address concerns around customer impact.

Replication and duplication of file-based storage leads to unnecessary high costs.

Your compute costs are high - we help you contextualise them and take control.

You need granular, high-fidelity cost insights tailored to your business and KPIs.

You can't model your business expenditure, making it difficult to understand the true impact of change.

HNR’s AI-powered tools track and report sustainability metrics, promoting transparency and accountability while supporting energy-friendly practices.

Services and
Solutions

Through cost knowledge, application observability, and analytics, we enable companies to operate more sustainable and efficient technology.

Embed sustainability as a first-class business metric.

Reduce co₂ footprint, power consumption and costs.

Where HNR make an impact

You over-provision infrastructure to address concerns around customer impact.

Replication and duplication of file-based storage leads to unnecessary high costs.

Your compute costs are high - we help you contextualise them and take control.

You need granular, high-fidelity cost insights tailored to your business and KPIs.

You can't model your business expenditure, making it difficult to understand the true impact of change.

HNR’s AI-powered tools track and report sustainability metrics, promoting transparency and accountability while supporting energy-friendly practices.

Services and
Solutions

Through cost knowledge, application observability, and analytics, we enable companies to operate more sustainable and efficient technology.

Embed sustainability as a first-class business metric.

Reduce co₂ footprint, power consumption and costs.

High Fidelity Measurement

How accurate and trustworthy is your data? We enhance the fidelity and veracity of data with a strong focus on:

Accuracy

Precision

Completeness

Integrity

Timeliness

We’re shifting from cost-based estimates to data-rich, purpose-linked measurement, enabling better sustainability decisions at every layer.

Who We Help

For Finance: Gain granular, high-veracity insights into financial, power, and carbon emission costs.

For Sustainability: Track and understand emissions with usage-driven, contextual insights.

For Technology: Achieve a leaner infrastructure with intelligent, automated optimisations—effortlessly, even while you sleep.

Quality of Impact

Quality of Impact (QoI) goes beyond traditional metrics like QoS and QoE. While QoS measures service performance and QoE reflects user perception, QoI uncovers the environmental footprint behind that performance.

By measuring energy consumption across systems, applications, and platforms, QoI quantifies efficiency and sustainability throughout the digital delivery chain—from data processing and content distribution to user interaction.

In short, QoI ensures digital services are not only fast and engaging, but also responsible and energy-efficient.

Talk to
Us

How We Help Your Business

Risk Management

You want to...

Measure the Impact of Technology across your business.

Report on Sustainability regulatory exposure (e.g. CSRD - Corporate Sustainability Reporting Directive).

Understand the cost of services within your business workflow.

Create a holistic view of your costs and drive savings across your technology estate (FinOps).

Cost Optimisation

You want to...

Have visibility of your IT estate and data assets. What and where is it?

Identify tech debt and inefficient manual data collection to create real-time efficiencies.

Generate and forecast up to 30% cost savings across your IT estate.

Measure real-time telemetry and scenario modelling to enable forecasting.

Automate

You want to...

Outpace your competition by making sustainability your ultimate competitive advantage.

Modernise you infrastructure to achieve up to 30% reduction in supply chain costs.

Go beyond FinOps — adopt GreenOps.

Track carbon footprint, financial, and operational metrics.

HNR to ZERO

HNR to ZERO targets a 40-50% reduction in carbon and cost.

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Demo

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Choose Your Plan

Pilot

HNR Discover + HNR Deliver
(PAYG) 3 month term max

Cloud & On-Premises service.

Multiuser (unlimited).

x5 Data integrations.

HNR Discover Core Service & Support.

Track carbon, financial & Ops metrics. View cost optimisations.

Real-time telemetry & scenario modelling and forecasting.

Reports (On-Demand & Scheduled).

AI Powered Tuning & Modelling.

Automated Cost Optimisation & TCO analysis & modelling.

AI Forecasting & Near Casting.

Cost Optimisation

HNR Discover 12, 24 or 36 month term

Cloud service (AWS, Azure, GCP).

x2 Users.

x2 Data integrations.

HNR Discover Core Service & Support.

Track Carbon, financial & Ops metrics. View cost optimisations.

Real-time telemetry & scenario modelling and forecasting.

Reports (On-Demand & Scheduled).

Sustainability

HNR Discover + HNR Deliver 12, 24 or 36 month term

Cloud & On-Premises service.

Multiuser (unlimited).

x5 Data integrations.

HNR Discover Core Service & Support.

Track Carbon, financial & Ops metrics. View cost optimisations.

Real-time telemetry & scenario modelling and forecasting.

Reports (On-Demand & Scheduled).

AI Powered Tuning & Modelling.

Automated Cost Optimisation & TCO analysis & modelling.

AI Forecasting & Near Casting.

ESG Reporting.

Partnering with inspirational companies

We're very excited to collaborate with HNR on the 5G-EMERGE project. Through this initiative, we’re gaining valuable insights into making media delivery smarter and more efficient, with sustainability as a core focus. HNR plays a critical role in measuring and understanding power consumption across the entire distribution chain. With their input, we can ensure that content delivery technology is more environmentally friendly. HNR are a new entrant to the Space sector, and it's been great to see a UK SME engage with this exciting area in such a novel way.

George Wright
Stream Lead, 5G-EMERGE and CEO of Broadcast Critical

HNR to ZERO is a key element of all of Greening of Streaming’s initiatives. It aggregates and stores all the data collected by our working groups, providing a single source of truth for our members to make informed decisions. We could have collected similar data directly from the public cloud provider, but we wanted an added level of analysis and independent reporting, which Humans Not Robots delivers.

Dom Robinson
Founder, Greening of Streaming

Working with Humans Not Robots has been a great learning experiences for our team. Their cutting-edge approach to spearheading cloud analytics for sustainability will not only enhance our operational efficiency but also significantly help align with our environmental goals. The team at HNR is exceptionally responsive and adaptable, making collaboration seamless and effective. Looking ahead, they have a promising roadmap, with innovative solutions that will clearly redefine industry standards.

Francois Polarczyk
Sustainability Director, Strategy & Business Development, Accedo

George Wright
Stream Lead, 5G-EMERGE and CEO of Broadcast Critical

Dom Robinson
Founder, Greening of Streaming

Francois Polarczyk
Sustainability Director, Strategy & Business Development, Accedo

Insights

Sustainability & Legislation Series - Chapter 7: Sustainability Implementation for Tech Companies

April 13, 2026

Reduce Scope 3 emissions and align with top sustainability standards to future-proof your enterprise.

What the 5G-EMERGE Third White Paper Means for Media Delivery

March 12, 2026

The 5G-EMERGE hybrid architecture pioneers sustainable and highly efficient media delivery at scale. The initiative continues its progress - here's a summary of its latest whitepaper.

All Insights