We help data-heavy businesses operate more sustainably and efficiently.

Delivering workflow observability and analytics to manage cleaner, cheaper and faster digital operations.


For the benefit of business, people and the planet.

Humans Not Robots’ workflow observability and analytics platform, HNR to ZERO, enriches your operational data points, enabling you to reduce the carbon footprint and cost of your technical operations. With minimal disruption to your business.

Set a baseline understanding of your carbon footprint, energy consumption and financial costs.

Automate scope 3 reporting inline with CSRD and GHG Protocol.

Understand emission hotspots providing quick wins to reduce inefficiencies.

Reduce digital supply chain costs by at least 20%.

Achieve automated and ongoing in carbon footprint and costs.

We partner with

We bring a wealth of skills and experience from a wide range of backgrounds.


Kristan Bullett

CEO / York, UK

Kristan sits somewhere between technology, operations and business. He’s been innovating in Media & Broadcast for the past 20 years.


Kris Brown

CTO / York, UK

Building products in Media is what Kris gets out of bed for. Sometimes he doesn’t go to bed at all.


Luca Di Vincenzo

Lead Developer / Málaga, ES

Years developing backend architectures leads Luca to believe serverless is the answer to energy and cost reduction.


Maciej Matusiak

Frontend Engineer / Birmingham, UK

Mac makes HNR products not only beautiful, but also functional. When not in front of his MacBook Mac is on his motorbike.


Simon Fell

Advisor / London, UK

Simon’s amazing industry knowledge and passion for media transformation make him key to realising HNR’s vision.

Get started.

Let HNR bring sustainability to your digital operations.

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