AI-powered Analytics to Model, Understand and Optimise Carbon Emissions And Costs From Your Business Technology Footprint.

The financial and environmental impact of computing must not be ignored!

Unintended Consequences

Data centres account for 2.5% of all human-induced carbon dioxide emissions.

Cloud Computing

More than 50% of companies report that their cloud costs are excessively high.

Cloud Spend Waste

Organisations estimate that 32% of their cloud spend is wasted.

AI Power Usage

AI could account for nearly half of datacentre power usage by end of 2025.

In good company

Where HNR make an impact

You over-provision infrastructure to address concerns around customer impact.

Replication and duplication of file-based storage leads to unnecessary high costs.

Your compute costs are high - we help you contextualise them and take control.

You need granular, high-fidelity cost insights tailored to your business and KPIs.

You can't model your business expenditure, making it difficult to understand the true impact of change.

HNR’s AI-powered tools track and report sustainability metrics, promoting transparency and accountability while supporting energy-friendly practices.

Services and
Solutions

Through cost knowledge, application observability, and analytics, we enable companies to operate more sustainable and efficient technology.

Embed sustainability as a first-class business metric.

Reduce co₂ footprint, power consumption and costs.

High Fidelity Measurement

How accurate and trustworthy is your data? We enhance the fidelity and veracity of data with a strong focus on:

Accuracy

Precision

Completeness

Integrity

Timeliness

We’re shifting from cost-based estimates to data-rich, purpose-linked measurement, enabling better sustainability decisions at every layer.

Who We Help

For Finance: Gain granular, high-veracity insights into financial, power, and carbon emission costs.

For Sustainability: Track and understand emissions with usage-driven, contextual insights.

For Technology: Achieve a leaner infrastructure with intelligent, automated optimisations—effortlessly, even while you sleep.

Quality of Impact

Quality of Impact (QoI) goes beyond traditional metrics like QoS and QoE. While QoS measures service performance and QoE reflects user perception, QoI uncovers the environmental footprint behind that performance.

By measuring energy consumption across systems, applications, and platforms, QoI quantifies efficiency and sustainability throughout the digital delivery chain—from data processing and content distribution to user interaction.

In short, QoI ensures digital services are not only fast and engaging, but also responsible and energy-efficient.

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Us

HNR to ZERO

HNR to ZERO targets a 40-50% reduction in carbon and cost.

Audit

Multi-source data capture

Baseline carbon footprint and costs

Granular, business-context data

Powerful benchmarking

Advise

High quality dashboards

Management and analysis

Real-time infrastructure optimisation

Actionable insights

Automate

Leverage AI to optimise workflows

Embed sustainability into your operations

Continuous AI-automated data analysis

TCO and cost-benefit modelling

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Demo

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HNR Discover

Efficiently capture data from multiple sources, and calculate carbon footprint and costs

Track carbon footprint, financial, and operational metrics

Real-time telemetry & scenario modelling and forecasting

Fully integrated into your ecosystem—on-premise, in the cloud, or within hybrid infrastructure

HNR Deliver

AI-powered tool for automated continuous data analysis and management by exception

Apply industry benchmarks to deliver actionable insights

Automated cloud optimisation for cost and resource efficiency

TCO analysis and cost-benefit causal modelling

We Partner with Inspirational Teams

We're very excited to collaborate with HNR on the 5G-EMERGE project. Through this initiative, we’re gaining valuable insights into making media delivery smarter and more efficient, with sustainability as a core focus. HNR plays a critical role in measuring and understanding power consumption across the entire distribution chain. With their input, we can ensure that content delivery technology is more environmentally friendly. HNR are a new entrant to the Space sector, and it's been great to see a UK SME engage with this exciting area in such a novel way.

George Wright
Stream Lead, 5G-EMERGE and CEO of Broadcast Critical

HNR to ZERO is a key element of all of Greening of Streaming’s initiatives. It aggregates and stores all the data collected by our working groups, providing a single source of truth for our members to make informed decisions. We could have collected similar data directly from the public cloud provider, but we wanted an added level of analysis and independent reporting, which Humans Not Robots delivers.

Dom Robinson
Founder, Greening of Streaming

Working with Humans Not Robots has been a great learning experiences for our team. Their cutting-edge approach to spearheading cloud analytics for sustainability will not only enhance our operational efficiency but also significantly help align with our environmental goals. The team at HNR is exceptionally responsive and adaptable, making collaboration seamless and effective. Looking ahead, they have a promising roadmap, with innovative solutions that will clearly redefine industry standards.

Francois Polarczyk
Sustainability Director, Strategy & Business Development, Accedo

Insights

Sustainability & Legislation Series - Chapter 4: The EU’s Shifting Sustainability Framework

November 12, 2025

The fourth chapter of our educational series analyses the ongoing evolution of EU sustainability legislation, highlighting key regulatory changes and their impact on organisations across Europe.

Sustainability and Legislation Series - Chapter 3: Sustainability Terminology

October 3, 2025

The third chapter of our educational series explores key terminology relating to sustainability and other topics central to net zero discussions.

All Insights

Celebrated as Innovators

The Team

Founded in 2022, UK-based and VC-backed, with a strong focus on sustainability.
Proud industry award winners of industry awards for three consecutive years.